Most platforms mention privacy compliance as a legal disclaimer. Sense makes privacy the reason the product is faster, simpler, and more accurate. Privacy as performance, not just protection.
When you design for privacy from the ground up, you get better data, faster deployment, and zero attendee friction. Here's how:
Platforms that require app downloads, WiFi logins, or RFID badges create friction. Attendees resist. Compliance drops. Data becomes skewed toward "people willing to be tracked."
Sense's approach: Passive signal detection. No downloads, no logins, no badges. Attendees don't need to do anything. You get complete coverage, not just compliant users.
The result: More accurate data. Better insights. No selection bias.
Platforms that collect personal data require consent workflows, legal reviews, data protection officers, and compliance documentation. This adds weeks to deployment.
Sense's approach: Anonymous signal detection only. No names, emails, or identifiable information collected. No consent workflows needed.
The result: Deploy in hours, not weeks. No legal bottlenecks. No compliance delays.
In a post-Cambridge Analytica, GDPR-era world, attendees are skeptical of tracking. Visible cameras, forced WiFi portals, and app permissions create anxiety and resistance.
Sense's approach: Privacy by design. On-device processing, no forced connections, no identity surveillance. Cameras analyze and immediately discard—attendees are counted, never identified or watched.
The result: Better attendee experience. No privacy backlash. Trust, not suspicion.
On-device cameras count unique visitors—images are processed and discarded in milliseconds. No face database. No biometric profiles. Just accurate unique counts, nothing more.
No names, emails, phone numbers, or user profiles. We don't collect data that could identify individuals, period.
No captive portals. No mandatory logins. No "connect to our network to proceed." Attendees stay on their own networks.
No event apps with invasive permissions. No "download our app to unlock features." Zero attendee action required.
Signals are anonymized and venue-specific. We don't track people across locations or build profiles over time.
Your data is yours. We don't sell it to third parties, share it with advertisers, or monetize attendee information.
We collect anonymous presence data—enough to understand crowd behavior and count unique visitors accurately, not enough to identify individuals.
Smartphones naturally emit WiFi probe requests and Bluetooth beacons when searching for networks. These signals are already being broadcast; Sense passively detects them for zone location, dwell time, and crowd flow.
We capture: Timestamp, zone location, signal strength (for proximity estimation).
We don't capture: Names, phone numbers, network credentials, browsing history, or any personal data.
WiFi and BLE addresses randomize every few minutes—the same person can appear as dozens of different "devices" during a 4-hour event. To count unique visitors accurately, Sense sensors include on-device cameras that process faces locally.
Images are analyzed and discarded in milliseconds. No face is stored, no identity is linked. The result: a precise unique visitor count, not an inflated device count.
All data is aggregated into crowd-level metrics: how many unique visitors in Zone A, average dwell time in Zone B, peak hours across the venue.
Individual signal and image data is processed in real-time and discarded. What remains is anonymized, statistical presence information—not personal data.
We exceed legal requirements because privacy is our design principle, not just a legal obligation.
Sense uses on-device processing: images are analyzed locally and never stored or transmitted. No biometric data leaves the sensor. Aggregate presence metrics with no personal data attached fall outside GDPR's personal data scope.
California Consumer Privacy Act applies to personal data that is collected and retained. Sense processes images transiently on-device and retains no biometric data—so CCPA's strictest requirements don't apply. We exceed the standard anyway.
Clients control retention periods. Want data deleted after the event? Done. Need 6 months for historical analysis? Your choice. Data is yours to keep or delete.
All data encrypted in transit (TLS 1.3) and at rest (AES-256). Access controls, audit logs, and SOC 2 Type II compliance (in progress). Security is not optional.
Privacy isn't a legal disclaimer we bury in fine print. It's the reason Sense deploys faster, works better, and delivers more accurate data than alternatives.
Faster deployment: No consent workflows, no legal bottlenecks.
Better data: Accurate unique counts, no MAC randomization distortion.
More trust: On-device processing, no surveillance database, no backlash risk.
Simpler compliance: Images never stored = biometric regulations don't apply.
When privacy is your design principle—not your disclaimer—everyone wins. Attendees are counted, not watched. Organizers get precise data they can trust. And nobody ends up in a database.
We're happy to walk through exactly what we collect, how it's anonymized, and why our approach works better than alternatives.